Unlocking the potential of your business often depends on forming the right partnerships. Choosing premium partners can provide the tools, support, and visibility needed to thrive. This article explores the top premium partner programs that can help your business succeed.
Key Takeaways
- PartnerStack offers strong support for managing partnerships effectively.
- The Microsoft Partner Network helps businesses stand out with exclusive badges and proven capabilities.
- Azure Marketplace provides resources to help businesses grow long-term.
- AWS Partner Network supports technical skill development and expanding customer reach.
- Google Cloud Partner Advantage helps businesses differentiate and grow their customer base.
1. PartnerStack
PartnerStack is a powerful tool that helps businesses find and manage the right partners. With PartnerStack, you can handle everything from recruiting to optimizing your partner relationships, all in one place.
Key Features
- Recruit: Attract high-quality, great-fit partners.
- Activate: Enable partners with best-in-class resources.
- Track: Monitor every partner-sourced lead.
- Commission: Incentivize partners with rewards and commissions.
- Optimize: Improve performance with reports and insights.
PartnerStack also offers a comprehensive onboarding process. From their portal, you can design and send partner onboarding sequences linking to various resources. You can customize and organize content for different types of partners and connect to an LMS to deliver top-tier training.
PartnerStack is a comprehensive tool that simplifies the process of managing partner relationships, making it easier for businesses to grow and succeed.
Another great feature is PartnerSlack, a community where partners can share success stories, sample sales slide decks, use cases, and genuine advice. This community acts almost like mini influencers for partnership activation.
2. Microsoft Partner Network
The Microsoft Partner Network is a fantastic way for businesses to grow and succeed. You can explore different partner programs offered by Microsoft to find the best fit for your needs. Whether you’re looking to build, market, or sell, there’s something for everyone.
Partnership
- Partner with Microsoft
- Maximize your partnership
- Strengthen your security
Build
- ISV growth
- Compare offerings
- Benefits Guide
Go to Market
- Marketing resources
- Commercial marketplace
Sell
- Sell with Microsoft
- Cloud Solution Provider
- New commerce experience
- Partner incentives
In the Partner Center, you can manage membership with Microsoft and access a variety of tools and resources. This platform helps you stay organized and make the most of your partnership. The Microsoft Partner Network is designed to help you succeed at every stage of your business journey.
3. Azure Marketplace
The Azure Marketplace offers a variety of opportunities for businesses to explore and differentiate themselves. With options to sell with Microsoft, Cloud Solution Provider benefits, and partner incentives, there are avenues for growth and success. Additionally, the marketplace provides specializations like Azure Expert MSP and Solutions Partner designations. By exploring opportunities in AI, industries, device partners, and learning partners, businesses can tap into a range of resources and support.
4. AWS Partner Network
The AWS Partner Network (APN) is a global program that helps businesses build successful AWS-based solutions. By joining APN, companies can access a wide range of resources and benefits to enhance their cloud offerings and grow their business.
APN offers various tiers, including Registered, Select, Advanced, and Premier, each providing different levels of support and benefits. Here’s a quick look at what each tier offers:
| Tier | Benefits |
|---|---|
| Registered | Basic support, access to APN blog, and limited training resources |
| Select | Enhanced support, more training, and marketing resources |
| Advanced | Priority support, extensive training, and co-selling opportunities |
| Premier | Highest level of support, dedicated resources, and joint business plans |
Joining APN can help businesses differentiate themselves in the market, gain credibility, and access new opportunities. Whether you’re looking to migrate and modernize your existing solutions or develop new ones, APN provides the tools and support you need to succeed.
With APN, you can leverage real-time data monitoring with AWS IoT Core and other advanced services to stay ahead of the competition.
5. Google Cloud Partner Advantage
Google Cloud Partner Advantage is a fantastic program for businesses looking to grow with Google Cloud. The Google Cloud Advantage program helps ISVs sell more solutions to Google Cloud Marketplace customers after getting listed. The program focuses on cutting-edge technology and offers a variety of benefits packages to help you build your cloud and AI practice.
Key Benefits
- Life Cycle Compensation: Get rewarded at every stage of your partnership.
- Specialization: Gain recognition for your expertise in specific areas.
- Resources: Access tools and support to help you succeed.
Partner Advantage is designed to help you grow your business and achieve long-term success with Google Cloud. Explore the options and see how you can benefit from this comprehensive program.
6. SAP PartnerEdge
SAP PartnerEdge is a fantastic program for businesses looking to grow with SAP’s powerful tools. This program offers a range of benefits that can help you stand out in the market.
- Comprehensive Support: SAP PartnerEdge provides extensive support, including technical assistance and marketing resources.
- Training and Certification: Partners can access a variety of training programs and certifications to enhance their skills.
- Exclusive Resources: Gain access to exclusive resources like the SAP Certified Solutions Directory, which lists premium certified solutions.
By joining SAP PartnerEdge, you can leverage SAP’s vast network and resources to drive your business forward.
Whether you’re a small business or a large enterprise, SAP PartnerEdge has something to offer. The program is designed to help you succeed and grow in a competitive market.
7. Salesforce AppExchange
Salesforce AppExchange is a powerful marketplace where businesses can find, try, and install apps that extend the functionality of Salesforce. Whether you’re looking for tools to enhance your CRM, automate tasks, or integrate with other systems, AppExchange has you covered. It’s a one-stop shop for all your business needs.
Some of the key benefits of using Salesforce AppExchange include:
- Access to thousands of apps and components
- Solutions for every industry and business size
- Trusted reviews and ratings from other users
- Seamless integration with Salesforce products
We are a trusted Salesforce partner offering a suite of best-in-class services like expert consultation, implementation, customization, integration, AMS, & more.
With AppExchange, you can easily find the right tools to help your business grow and succeed. From small businesses to large enterprises, there’s something for everyone on AppExchange.
8. Oracle PartnerNetwork
Partnering with Oracle through the Oracle PartnerNetwork (OPN) program offers a range of benefits and opportunities for businesses looking to grow and expand. By becoming a partner, you can access resources to strengthen your business, including marketing support, commercial marketplace access, and partner incentives. Additionally, you can differentiate your offerings and maximize your partnership with Oracle. Partnering with Oracle opens doors to new opportunities and growth potential for your business.
9. HubSpot Solutions Partner Program
The HubSpot Solutions Partner Program is designed to help businesses grow by providing them with the tools and resources they need to succeed. Becoming a partner unlocks benefits that help customers confidently choose your organization or solution to meet their specific needs.
As a Solutions Partner, you can:
- Distinguish yourself from the competition with exclusive badging.
- Demonstrate your organization’s or solution’s proven capabilities to customers.
- Unlock benefits that support business development, increase customer reach, and expand your technical skilling, enablement, and support.
Extensive sales training & coaching – a goal-oriented sales process is the key to securing more retainer business and building long-last client relationships.
HubSpot’s consultative approach involves understanding a company’s pain points, like inefficient lead management, and recommending their CRM software. Their sales enablement includes a comprehensive knowledge base and certification programs for sales reps.
10. Secureframe and more
When it comes to compliance management tools, Secureframe stands out. It helps businesses get and stay compliant with standards like SOC 2, ISO 27001, and more. This tool is designed to simplify the complex process of compliance, making it easier for companies to meet regulatory requirements.
Key Features of Secureframe
- Automated Compliance: Secureframe automates the collection of evidence and monitors compliance continuously.
- User-Friendly Interface: The platform is easy to navigate, making it accessible for teams of all sizes.
- Expert Support: Secureframe offers expert guidance to help businesses through the compliance process.
Why Choose Secureframe?
Secureframe is ideal for companies that need to manage compliance efficiently. It reduces the time and effort required to stay compliant, allowing businesses to focus on their core activities. Plus, with its automated features, Secureframe ensures that you are always audit-ready.
Sometimes a customer asks for help with something one of our dormant partners would be a great fit for. We use that lead as a way of bringing them back into the fold, asking them to hop on a call to discuss how to go about that sale.
Other Notable Partners
While Secureframe is a top choice, there are other notable partners to consider:
- Vanta: Similar to Secureframe, Vanta helps businesses automate their security monitoring and compliance processes.
- Drata: Another strong contender, Drata offers continuous compliance monitoring and automation.
- Tugboat Logic: This tool provides a comprehensive solution for compliance, including audit readiness and risk management.
Choosing the right partner depends on your specific needs and the features that are most important to your business. Each of these tools offers unique benefits that can help you achieve and maintain compliance efficiently.
Discover the power of Secureframe and other innovative solutions with Lionheart Business. We’re here to help you redefine success and unlock new opportunities for growth. Ready to take your business to the next level? Visit our website today and let’s shape the future together.
Conclusion
In summary, choosing the right premium partners can be a game-changer for your business. By leveraging the strengths and resources of these partners, you can unlock new opportunities and drive growth. Remember, the key to success lies in building strong, collaborative relationships and continuously refining your strategies. Stay committed, stay flexible, and keep exploring new avenues to maximize your potential. With the right partners by your side, the possibilities for your business are endless.
Frequently Asked Questions
What is PartnerStack?
PartnerStack is a platform that helps businesses manage and grow their partner programs effectively.
How can the Microsoft Partner Network benefit my business?
Joining the Microsoft Partner Network gives you access to exclusive resources, training, and support to help your business grow.
What is the Azure Marketplace?
The Azure Marketplace is an online store where you can buy and sell cloud solutions that run on Azure.
What does the AWS Partner Network offer?
The AWS Partner Network provides tools, training, and support to help businesses build and grow using AWS.
How can Google Cloud Partner Advantage help my business?
Google Cloud Partner Advantage offers resources and support to help your business succeed with Google Cloud solutions.
What is the HubSpot Solutions Partner Program?
The HubSpot Solutions Partner Program offers tools and support to help businesses grow using HubSpot’s software solutions.